Well, thanks for landing by 😃

What brings the flow out out of me is working at that sweet spot between beautiful visuals, strategy, and technical knowledge.

My interest in design began when I started blogging on Tumblr in my middle school days, I would design banners and posters for my favourite music brands and was amused by the pretty tumblr themes people coded, which eventually lead me to pursuing graphic design, and later UX design.

I'm drawn to the work that happens behind the scenes. The intersection of art and logic, where visual craft meets logic to produce something genuinely useful and intentional.

Years at startup to scaleup have given me visibility across the full product: I'm comfortable wearing many hats, connecting design to strategy, and getting into discussion with engineers about how things get built.

My goal is to become a true hybrid builder👷 , combining design taste, AI-powered building, and the product judgement to prioritise what actually matters.

To help you visualise how it’s like working with me, here are my 3 design principles and ways of working:

• Be flexible around processes and optimise for results. Be flexible around processes and optimise for results. Working at fast-paced scale ups taught me that standard design processes and best practices are references, not rules. The right process is the one shaped by the team, the impact you're after, and what works for the users you're designing for.
• Create a good working experience for those around you. I’m a firm believer that building great designs are a result of great collaboration. I take time to learn the domain my stakeholders are expert in, understand what they're prioritising, and reflect that back in the work.
• Zoom out, before zooming in. Before going into the details of craft and constraints, I like to visualise the North star vision for what the product could ultimately look like. For PMs, it helps them prioritise with the destination in mind. For engineers, it helps them build scalable infrastructures that accounts for future, reducing debt.

Outside of work, I have a diverse interest and collect hobbies.

My curiosity spans beyond design, with interest in criminal psychology, bouldering, tennis, photography, going to art galleries, collecting vinyl, playing the bass… sometimes all in the same week.