Well, thanks for landing by 😃

I have always been attracted to things that look great, figuring out how it works behind the scenes, and why people behave a certain way.

Design felt like a natural calling for me. As a teenager, I was obsessed with customizing my Tumblr theme using html and css. That curiosity soon turned into a love for figuring out how things worked. I even discovered that some paywalled content could be revealed through the browser’s Inspect tool before knowing how code works. Around the same time, I spent hours creating banners and posters for my favourite bands in gimp (!!) , which was where I first discovered the joy of making things both functional and visually engaging.

This eventually led me to pursue graphic design and later UX design. 🧑‍🎨

I also have a great interest psychology, with an obsession with criminal psychology- drawn to the ‘why’ behind humans behave, and how they behave under certain situations. (I strongly recommend Netflix’s Mindhunter, btw)

I’m drawn to the work that happens behind the scenes. The intersection of art and technology, producing something genuinely useful and intentional.

Years at a startup to scaleup have given me visibility across the full product: I'm comfortable wearing many hats, connecting design to strategy, and getting into discussions with engineers about how things get built.

My goal is to become a true hybrid builder👷 , combining design taste, AI-powered building, and product judgement to prioritise what actually matters.

To help you visualise how it’s like working with me, here are my 3 design principles and ways of working:

• Be flexible around processes and optimise for results. Be flexible around processes and optimise for results. Working at fast-paced scale ups taught me that standard design processes and best practices are references, not rules. The right process is the one shaped by the team, the impact you're after, and what works for the users you're designing for.
• Create a good working experience for those around you. I’m a firm believer that building great designs are a result of great collaboration. I take time to learn the domain my stakeholders are expert in, understand what they're prioritising, and reflect that back in the work.
• Zoom out, before zooming in. Before going into the details of craft and constraints, I like to visualise the North star vision for what the product could ultimately look like. For PMs, it helps them prioritise with the destination in mind. For engineers, it helps them build scalable infrastructures that accounts for future, reducing debt.

Outside of work, I have a diverse interest and collect hobbies.

My curiosity spans beyond design

I also love bouldering, tennis, photography, going to art galleries, collecting vinyls, playing the bass… sometimes all in the same week.

My Myer briggs personality is ENTP - The debater / innovator. I love a great challenge, and love contemplating about all areas of life!